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Showing posts from September, 2022

Why do Businesses Need Conversational AI Chatbot Solutions?

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  Even before the epidemic, the use of conversational AI chatbots for interaction-intensive organizations was on a strong growth trajectory. Cool developments in the design and technology that support today's chatbot have replaced early iterations that had fallen short of expectations. However, there is still some misunderstanding about what chatbots actually are and how a business might use them most effectively. One thing is certain: the crisis brought on by COVID-19, which shook the world in early 2020, also made it urgent to speed up the installation of conversational chatbots in order to offer greater levels of digital self-service, more automated engagement, and cheaper service delivery costs. Artificial intelligence (AI) technology that simulates natural language or human-like dialogues is known as conversational AI. Conversational AI solutions built on natural language understanding technologies have the capacity to comprehend and reply to a person using natural languag...

How to Use the WhatsApp Business API to Increase Conversions?

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  The WhatsApp Business API enables marketers to fully make use of WhatsApp's functionalities. With over 2 billion active users, WhatsApp can rapidly connect with a wide range of international consumers. It has evolved into a platform that all marketers must use. For instance, WhatsApp has a 98% open rate and a 60% CTR (Click Through Rate). It's without a doubt a really effective avenue for marketers. When compared to WhatsApp, the CTR rate for SMS and email is only 2-5%, which is significantly lower. Nowadays, conversational marketing is the most successful marketing strategy. Conversational marketing has become a top priority strategy to increase consumer engagement, enhance customer experience, and boost income as a result of people spending more time on social media messages. Moreover, customers are less likely to communicate with firms through emails and SMS. Customers prefer direct or live chat engagements with businesses rather than group chats. Advanced function...