How is the WhatsApp Business API assisting brands in better communicating with customers?
WhatsApp Business API includes a plethora of advanced capabilities that enable businesses of all sizes to seamlessly engage with their clients. In a nutshell 1. Contacts customers through their preferred channel Successful companies understand how critical it is to be available to clients whenever and wherever they need it. According to a Neilson poll, 56% of customers prefer to communicate with firms via chat rather than calling customer service. 2. Allows for real-time conversations Customers want to reach out to and engage with companies in the same way that they do with family members and friends, where they can get immediate replies. Customers prefer real-time communication over the old method of sending messages and waiting for a response for days or hours. Interaction should be two-way and immediate. WhatsApp has capabilities that can assist overcome this problem by providing high-quality, dependable two-way communication throughout the world. ...