How to Use WhatsApp to Improve Customer Service?

 


WhatsApp is more than simply a messaging app; it is also a customer care channel. It can help businesses improve their entire customer service and grow their company operations.

WhatsApp is among the most widely used and engaged social networking platforms. If you don't use WhatsApp as a client service channel, you're passing on a golden opportunity to keep and retain clients.

If you've already installed your business and are among the 5 million firms globally, you are doing a good job. Using WhatsApp to its greatest potential necessitates a thorough understanding of its features. As well as understanding why, depending on your needs, you should use this for your organization.

 

1. You are aware, your customer, that you are on WhatsApp

Before you begin using Whatsapp for business, notify your consumers that you are on WhatsApp. Being knowledgeable about your consumer will allow you to employ techniques and tools more effectively. There are several strategies to promote and increase the exposure of your WhatsApp number. You may add your Contact details to the website's main page by creating a contact us page that redirects to WhatsApp. You may create social media advertisements informing your customers that you are ready to answer their questions on WhatsApp.

It will provide you with a market edge, or you can even offer an incentive for people to start connecting with you on WhatsApp.

 

2. Automated Messages for Immediate Response

Among the most prevalent customer service options is an automated message. To begin, you must register using the WhatsApp business API. You may use API to construct an automatic welcome, away messages, templates to deliver rapid answers to consumers, and much more. This functionality enables customer care personnel to focus on difficult problems, while WhatsApp automated messages answer all FAQs and other simple concerns. It even saves the conversation history, making it simple for the staff to continue the procedure.

You may even build up a WhatsApp chatbot to automatically respond to consumer inquiries. It saves time and money, provides 24/7 support, and can manage client concerns in several languages, creating a tailored experience for the consumer.

 

3. Construct Post-Purchase Engagement Messages

Your task does not stop with capturing customer attention and developing a list of new customers. You need to track the consumer throughout the whole customer experience, from getting them to your firm to maintaining them after their transaction and after their transactions.

It is one of the magical mantras that may assist organisations in retaining, engaging, and expanding their consumer base. You may also upsell by cross-selling the items or services.

 

4. Making Use of WhatsApp's Multimedia Format Options

WhatsApp provides several alternatives for companies to communicate with clients.

It enables the exchange of multimedia communications such as photographs, videos, notes, files, links, destinations, and contacts in common formats such as.docx and.pdf.

You may utilise the WhatsApp multimedia function for customer assistance in a variety of ways, depending on your daily operations and size. eCommerce shops, for example, can provide product catalogues in pdf file format, terms and conditions in doc format, product photographs in Jpeg file, product demos in video format, youtube links for further information, and many more formats.

WhatsApp multimedia features assist businesses in a variety of ways as a customer care tool, from pre-sales to post-sales.

 

5. Integrate WhatsApp into an Omnichannel Strategy

WhatsApp is the widely downloaded mobile and has over two billion active users. If you're already active on other social media platforms like TikTok, Instagram, Facebook, and others, adding WhatsApp will broaden your reach and increase your availability to clients. To begin, remind your consumers that you are accessible on WhatsApp to answer their questions, as this is the most favoured medium of the customers.

 You may add your WhatsApp number to contact pages on your website and social media, and you can even activate the app via a widget or QR code on your websites and social media app. Beyond multichannel, you can develop an omnichannel customer experience by connecting all of your engagements into a single platform and customer profile.

 

Conclusion:

Using WhatsApp for customer care would allow businesses to communicate, create solid connections, and address consumer concerns all around the world. Businesses can effortlessly combine all media into one customer service flow with omnichannel engagement.

WhatsApp will assist businesses in increasing client interaction and providing consistent assistance. Furthermore, WhatsApp promotes client privacy and security which aids in gaining a competitive edge. Using the methods stated above to utilise WhatsApp for customer service will allow you to take use of all of its benefits and achieve company success.

If you want to start but don't know where to begin, we can assist. Connect with AILIFEBOT; we are here to help you 24 hours a day, 7 days a week. AI LifeBot provides you with the best quality of chatbots to give your business a new direction and let it flourish and reach more heights leading to the expansion of your online business. Do connect with us to get yourself privileged with the features of chatbots.

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