HOW MARKETING BOTS CAN FUEL LEAD GENERATION?
Customer dynamics and the definition of an "easy" and "seamless" customer experience have changed over the past year (CX). In order to meet the demand for immediate and personalized customer interactions, AI has emerged as the top spending priority for businesses due to the shift of consumers worldwide to online brands. In fact, chatbots have aided brands in interacting with consumers at their preferred touchpoints, fostering long-lasting bonds, and supporting what most businesses refer to as the "new-age" customer experience. Conversational AI chatbots can be used by businesses to create a foolproof CX strategy, which includes generating qualified leads for the brand. In fact, 36% of businesses already employ AI chatbots to increase lead generation. Marketing bots, especially those created specifically for generating leads (lead bots), gather data from potential customers and automatically identify high-quality leads from a variety of incoming w...