HOW MARKETING BOTS CAN FUEL LEAD GENERATION?

 

Customer dynamics and the definition of an "easy" and "seamless" customer experience have changed over the past year (CX). In order to meet the demand for immediate and personalized customer interactions, AI has emerged as the top spending priority for businesses due to the shift of consumers worldwide to online brands. In fact, chatbots have aided brands in interacting with consumers at their preferred touchpoints, fostering long-lasting bonds, and supporting what most businesses refer to as the "new-age" customer experience.

 

Conversational AI chatbots can be used by businesses to create a foolproof CX strategy, which includes generating qualified leads for the brand. In fact, 36% of businesses already employ AI chatbots to increase lead generation.

Marketing bots, especially those created specifically for generating leads (lead bots), gather data from potential customers and automatically identify high-quality leads from a variety of incoming web traffic. This enables the sales team to concentrate only on prospects with the potential to bring in new business for the organization.

When a potential customer visits a brand's website, marketing bots can offer on-demand access to information, unmatched 24X7 support, and a user-friendly UX. Such bots can keep visitors on the landing page longer and assist in sorting out leads qualified to move down the sales funnel by responding to general questions about the product and gathering prospect information.

So, the following are the key ways marketing bots are assisting businesses with lead generation:

1.   Improve Your comprehension of the target audience

Understanding the target audience is the cornerstone of converting leads for any organization. The bot greets website visitors with phrases like "Want to know more about Product X? Simply say HELLO to begin. A friendly, human-like welcome message signals the start of a potentially fruitful conversation with the prospect.

The bot then asks a few qualifying questions to determine the prospect's intent and make appropriate product and service recommendations.

Through an initial conversation with the prospect, the bot can understand likes and dislikes, respond to inquiries, and provide useful information (instructions, tips, and helpful videos).

Additionally, AI chatbots can replace the conventional, laborious, and frequently time-consuming practice of lead generation through form filling. By offering a variety of options, they can streamline data collection and create a smoother, more engaging process of asking qualifying questions.

 

2.  Create Customer Segments For Personalized Nurturing

In order to deliver more meaningful engagement, segmentation involves profiling the audience based on variables such as geography, company size, revenue, business needs, etc. AI chatbots can be designed by businesses to segment the audience based on data collected, deliver pertinent marketing messaging to nurture leads appropriately, and boost conversion rates.

3.  Automated Lead Pre-Qualification At Scale

Customer-facing chatbots can offer customers exceptional conversational experiences and pre-qualify leads at scale automatically.

Even when sales agents are busy or unavailable, a conversational AI bot can qualify leads by posing a pre-defined set of questions that are specific to the industry. These bots can therefore send qualified leads to the sales team for more targeted nurturing.

4.  Live chat widget and marketing bot integration

In order to facilitate communication, offer prompt responses, and facilitate lead generation even when a human agent is not available, brand websites typically implement a live chat widget. These chat widgets could be general chat widgets, support chat widgets, feedback chat widgets, or onboarding (or welcome) chat widgets.

Lead generation for brands can be boosted by a live chat widget that is integrated with a lead bot. In order for an agent to address the issue as soon as business as usual resumes, all the potential lead needs to do is provide information such as name, contact information, and the question. The bot will then gather this information.

 

5.  Make appointments continuously using marketing bots

B2B companies frequently receive a large number of requests to schedule demos and one-on-one consultations. Qualified leads can be guided by conversational AI chatbots to schedule product demos and sales meetings. They can gather pertinent data, suggest times for appointments, and notify meeting participants of the reservations.

Businesses don't have to worry about scheduling issues or hiring staff to handle appointments thanks to marketing bots.

 

How Can AI LIFEBOT Help?

At AI LIFEBOT, our enterprise bot-building platform, BotCore, helps clients deploy AI-enabled marketing bots and increase lead generation. BotCore enables businesses to create and deploy customer-facing chatbots within weeks thanks to its minimal coding requirements and graphical design interface. As a Microsoft Gold Partner, we use the most advanced AI, ML, and NLP tools from Microsoft to create bots that provide exceptional customer service.

Moreover, our bots are multilingual and can speak languages like French, German, Italian, English, and others, allowing them to serve a global audience. Additionally, we provide support for a number of platforms, including email, the web, mobile apps, and social media services like Facebook Messenger and WhatsApp.

To know more about BotCore and Power Virtual Agents, please feel free to schedule a personalized consultation with our experts.